Common RevOps Pain Points
An inadequate RevOps function creates pain across revenue teams
Common challenges create obstacles and dysfunctions that damage morale, hurt results, and prevent teams from scaling.
Hiring
Career Development
Performance Management
Compensation
Coverage
Hiring targets feel unachievable, and regular shortfalls increase the capacity deficit
New hires don’t seem to fit from cultural or performance perspectives
Recruiting process is choppy because Recruiting and Revenue teams don’t fully align
Tenured reps fear new experienced hires will replace them or block career growth
Pipeline of potential sales managers is insufficient; top performers don’t see benefits of leadership track
Coaching for reps and managers is insufficient, ineffective, or often just not taking place
Leaders disagree on what metrics truly lead to success and how to measure them
Reports and dashboards proliferate, leading to analysis paralysis or doubts on data accuracy
Forecasts take too long to assemble and are too inaccurate to be useful
Original comp plan rewards territory or tenure instead of a consistent results and true overachievement
Targets are poorly calibrated, inconsistently applied, or unclear
Plans are complex, reward the wrong behaviors, or are tedious to administer and communicate
Territory design driven by tenure and politics, not capability; territories not equitable
New Enterprise, Inside, or Int’l teams must created with supporting process, profiles, resources, etc.
Teams argue over deals, territory boundaries, multi-national accounts, and lobby for exceptions
Enablement
Reps are overwhelmed by volume of sales, product, buyer, and industry knowledge required to succeed
Content quantity and quality improves, but reps can’t seem to find or use it effectively
Leaders struggle to know and prioritize training and tools that will truly move the needle
Deal Support
Reps create proposals from scratch, so quality varies widely and win rates aren’t tracked
Price discounts are auto-approved and discount data isn’t captured or analyzed
Contract terms are inconsistently applied, adding risk and variability to closing process
Process Improvement
Hand-offs between teams get dropped or delayed, and follow-up is usually manual
Data is manually transferred across CRM, ERP, product, and communication platforms
Remote staff and offices exchange too many emails or voicemails to get stuff done
Cross Functional Support
To get stuff done, reps build relationship-based workarounds that are short-term and inefficient
Staff across departments propose solutions that reps are unlikely or unable to follow
Policies and processes are not fully embraced or are rejected by revenue teams
Tech Stack
Leaders are unsure about what to buy, when to buy, who to choose, and how much to pay
CRM demands exceed resources, so critical work is held hostage by squeaky wheels
Utilization of tech tools varies widely, reducing ROI from scale and complicating training
Experiencing some of these challenges? We can help you address them.